Search Engine Optimization (SEO) is a digital marketing strategy that involves optimizing a website’s content and structure to appear higher in search engine results pages (SERPs). The primary goal of SEO is to increase organic traffic to a website by improving its visibility and relevance to a user’s search query. Techniques used in SEO include keyword research, on and off-page optimization, link building, and content creation.
Social Media Marketing (SMM) is a digital marketing strategy that involves using social media platforms to promote a brand, product or service. The goal of SMM is to build brand awareness, generate leads, and drive conversions. Techniques used in SMM include social media advertising, influencer marketing, content creation, and community management.